Kids and Teens: Mobile Everywhere


Kids and Teens: Mobile Everywhere

For years, companies have watched the mobile youth population develop and grow, but aside from text messaging there have not been many clear-cut marketing opportunities on the mobile phone. That is changing, though, as mobile phones are nearly ubiquitous among teens. And the tween audience—roughly ages 8 to 11—is not far behind. According to some researchers, the percentage of tweens owning a phone has nearly doubled in five years.

The substantial kid-teen mobile user base is just one factor making this audience attractive to marketers. The increasing uptake of smartphones, the arrival of location-based services and the ability to use a mobile device to access media anywhere at anytime will combine to create a variety of new opportunities. However, marketers must be mindful of regulations governing marketing to children and protecting their privacy, especially when it comes to location information.

Key questions this report answers:
  • How many children and teens own a mobile phone?
  • How are smartphones changing the landscape?
  • Can marketers reach kids and teens via text messaging?
  • How important is mobile social networking?
  • Why will location-based services be attractive to teens, and how can marketers participate?

Kids and Teens: Mobile Everywhere
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