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Baby Cereals Market in Belgium to 2013 (Baby Food)

Introduction

This databook provides key data and information on the Baby Cereals Market in Belgium (Baby Food). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The baby cereals category was valued at €13.6m ($18.6m) in 2008, representing a CAGR of 1.9% since 2003.

By the end of 2013, the baby cereals category will be worth €15.4m ($21.1m), with an expected CAGR of 2.6% between 2008 and 2013.

The baby cereals market volume totaled 1.7 million kg in 2008, representing a CAGR of 1.1% since 2003.

By the end of 2013, the baby cereals market will total 1.9 million kg, with an expected CAGR of 1.7% between 2008 and 2013.

The baby cereals market was led by cereal (representing 57% of the total value), with porridge accounting for the remaining 43% share.

Nestle S.A. is the market leader with a 53% share of the market.

Reasons to Purchase

• Develop business strategies by understanding the quantitative trends within the Baby Cereals Market in Belgium (Baby Food)
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

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